In a recent post, Video Marketing – Demystified, I discussed the value and marketing potential of creating promotional or educational videos for your practice and sharing through a variety of digital media channels (website, Facebook, YouTube, emails, even text). I also attempted to debunk the myth that creating and distributing video was difficult or even expensive. That said, I understand that the idea of creating patient videos will not appeal to everyone.
But fear not my camera shy colleagues! This week I bring you the magic of pre-designed video. We recently had the pleasure of speaking with Rod Yost, president of EyeMotion. EyeMotion is a website design company that also produces patient education videos.
New Media OD: Let’s talk about EyeMotion. Could you summarize the products and services you provide?
Rod: EyeMotion is a full service website design company offering website hosting packages and patient education videos.
Because we concentrate only on the Eyecare industry we can focus on offering our clients great value on website designs and all related services and backed by great customer service. Most of our clients choose to incorporate our EyeMotion Patient Education Center into their website and to my knowledge we are the only company that can offer both design and animations from one company.
New Media OD: Discuss the impact that video can have on the viewing experience when patients visit your site. Read more »
In a recent post I presented 5 Tips on Using Online Video to Grow Your Practice that focused on creating content that is relevant and engaging to your audience. While engaging content is certainly important to any business or corporate video, if it was poorly produced by your cousin’s best friend who happens to own a video camera, this sub-par video will be a poor reflection of your practice.
For some tips on production and presentation I reached out to Craig Bass, owner of Motion Source, a Chicago-based video production company that specializes in internet video production. In terms of actually producing a video, Craig’s advice is always to go to the professionals. “A bad video makes a business look worse than no video at all. Video is all around us, it saturates our society, and we know a bad video when we see one. The perception is: bad video bad business. I would suggest not even having a video produced unless it is tackled by someone who knows what they are doing”.
In terms of pricing for a video, it depends on a number of factors. A video produced by a professional video production company could run several thousand dollars. You could always find a cheaper option, like going to Craigslist and finding a student or freelancer, but they generally do not have the breadth of equipment, knowledge, and support system to turn out a video that is going to be as good as if a professional company did it.
- It’s the visuals that people remember. While you will likely prepare a script before making a video (or at least have something rehearsed), it’s typically what’s seen and not what’s heard that people remember.
- Show patients what you do best. With the above in mind, demonstrate to your patients how you can solve their problems. Demonstrate punctual plug insertion on a staff member, vision therapy exercises on a child, etc. Video is a great way to appeal visually and emotionally to the demands of your patient base. Read more »