Too busy to handle your social media marketing? Or just not sure what to post or how to effectively engage your audience through social networking? This week we spoke with Jim Shumate, founder of OD Social Net - a social networking agency that works with optometric practices.
New Media OD: Tell us about your company, OD Social Net, and what type of services you provide.
Jim: We think that physicians of all types need help marketing their practices. Social Net is starting with Optometrists and has plans to reach dentists and other specialties. I have over 20 years of eye care marketing plus small business coaching and was a partner in a software development and web marketing firm. So starting with Optometrists is a natural.
We take a holistic approach to solving the marketing riddle for a practice. It is important to identify your target audience and build a plan around connecting with them. If the physician lacks providers, then we supply staff training, web marketing, and social networking as needed. We have a great new service for building online reviews that we are very excited about bringing to Optometry.
New Media OD: From a marketing perspective, what type of posts typically elicits the greatest response from previous or potential patients? Read more »
This blog was started by Steve Vargo, OD, MBA. I practice optometry in the Chicago area. I am also a frequent contributor to Review of Optometric Business, founder of iMobile Communications which works with small businesses to create and manage a digital marketing strategy, and a consultant to Global EyeVentures – developer of the EyeXam app.
New Media OD is dedicated to informing ODs on new and innovative ways to leverage technology and the “new media” for the purpose of promoting your practice and allowing it to run more efficiently. I’m very grateful to the dozens of interesting and innovative people I’ve met since starting this blog, many who have contributed their unique insight through interviews or guest blogs. On a personal note, I’m also an avid reader, music enthusiast and disgruntled Cubs fan. Hopefully this site is fun, engaging and educational.
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